Talent representation — creator partnership
We represent Ella Mrsic, an Australian creator at the exact start of her breakout. Her latest reel is approaching 14 million views and is still climbing. She is launching into swim and lifestyle content off the back of that momentum — and this September she's in Vanuatu on a partnered resort shoot, creating content for the resort hosting her. She is dressing that trip in a hand-picked wardrobe of labels she genuinely rates — and this is a proposal for Gooseberry to be one of them.
All numbers organic and current at time of writing — still climbing daily. Live insights available on request.
Every brand says they want to find creators before they blow up. This is what that moment actually looks like.
Ella isn't an established swimwear creator — that's precisely the opportunity. Her latest reel has done nearly 14 million views and over 800,000 likes, entirely organically, and brought more than 4,000 new followers with it. The audience arrived before the niche did. She is now committing to swim, travel and UGC content as her lane, and she is choosing the labels that lane gets built around.
For Gooseberry, the maths is simple: gifting-level cost, a creator with proven viral instinct, and an early position before her rates reflect her reach. If her next reels perform anywhere near her last one, Gooseberry is tagged on them.
The window matters. She shoots Vanuatu 21–28 September. Content decisions for the trip are being locked in the next two weeks.
The wardrobe for this trip is hand-picked, not mail-merged. Gooseberry is on the list for reasons that go past the product.
The design language. Micro triangles, delicate lace, the So Chic line in eighteen colours — the most glamorous end of tiny swim, made to be photographed. Gooseberry frames are instantly recognisable in a feed, and that recognisability is the value.
The story. A Bali-based house with its own flagship boutique and restaurant on the island — a brand that understands tropical-luxury living because it is one. Its creator seeding is constant and visible; this proposal simply brings a breakout Australian creator into it.
The moment. Gooseberry's home is tropical luxury — a week at a South Pacific resort is the brand's native habitat, one island over.
From 21–28 September, Ella is on location in Vanuatu in partnership with Warwick Le Lagon, Port Vila — the resort hosting her — creating the resort's content for the week. This is a working shoot with a brand partner already attached, not a holiday with a camera in the bag.
That partnership is Gooseberry’s bonus: the resort content Ella shoots, she wants to shoot in Gooseberry — putting the label in front of the resort's audience as well as her own, at no extra cost. Lagoons, reef water, island light, a week of dedicated shooting — the exact world Gooseberry’s product lives in.
Concepts developed for this trip, in the style of the reel that just did 14M views — hook-first, native to the platform, built to travel. Gooseberry selects the direction; nothing posts without the collaboration terms agreed.
Travel fit to first swim — one cut, airport to lagoon, landing in Gooseberry. Built around trending audio, engineered for rewatches.
Packing the gifting pieces for the trip, talking through each one to camera. The exact format brands re-run as ad creative.
Slow-motion golden hour in the water — each piece given its own editorial moment. The one that lives on Gooseberry’s own grid.
Voiceover day-in-the-life at the resort wearing Gooseberry throughout — bikinis in the water, resortwear from lunch to sunset. Authentic wear-testing, not a lookbook.
The full gifting package tried on against the water — fit, feel and honest reactions, shot where swimwear is meant to be seen.
No vague "some content" promise. This is the package, in writing, delivered on a schedule.
At least one reel with Gooseberry worn, tagged and credited — dedicated where a piece leads the concept. Direction agreed before the trip.
Across the week on location — unboxing, try-on and wear moments, all tagged with handle stickers.
A still or carousel appearance shot on location, tagged and credited in the caption.
Repost anything featuring Gooseberry across your own social channels for 12 months, with credit. Paid ad usage and raw footage available by arrangement.
Four steps, one hard date: pieces need to be with Ella by 14 September to make the trip.
Gooseberry confirms gifting and picks the pieces it wants featured. Concepts locked together over email.
Gifting package lands with Ella in Australia, with time to plan every look before departure.
Seven days on location at Warwick Le Lagon, Port Vila. Stories run live from location; reels are captured across the week.
All reels and posts live and delivered, performance recap sent, and a conversation about what an ongoing partnership looks like.
Two or three pieces — Gooseberry's pick of what it most wants seen. No fee, no retainer, no media spend. In return: on-location content from a resort-partnered shoot, a defined deliverables package, organic usage rights — and Gooseberry in the running for the resort's content as well as Ella's own.
If the content performs — and her track record says it will — the follow-up conversation is an ambassador arrangement, with Gooseberry already in her feed and the relationship warm. If it doesn't, Gooseberry has risked postage.
We'd love a yes by early September so the pieces make the flight.